Notes from the Summit (29,035ft)

SEO Shame Why “SEO” is a dirty word - The term “SEO” is almost a dirty word around the internet these days. It has a horrible reputation behind it, and SEO Professionals are increasingly using alternative acronyms like “Search Engine Marketer” or “Inbound Marketing Specialist.” While those jobs can differ from SEO, it’s all too often used as a mask to hide the shame […]
Google Panda Google Panda Update: 5/20/14 - If you’ve been noticing some changes in your search position, it appears that the likely cause is a new Panda update from the boys at Big G. On Tuesday night, Matt Cutts – Webspam Guru and enemy of internet marketers and black-hat SEOs across the web announced Panda 4.0 starting that day. Though we’ve seen a […]
By Kvarki1 (File:Facebook like thumb.png) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons Time to abandon Facebook fan pages? Maybe. -   You’ve been told since the inception of Facebook pages that you need FANS. The measure of success, or so it had seemed, was having a fan page with thousands or hundreds of thousands of likes. After all, it meant people liked your business and wanted to see all those status updates you were posting […]
2104 SERPSherpa SEO State of SEO Address – 2014 - A new year is upon is it’s time to reevaluate the year before, and changes we plan to make in 2014. In our personal lives we talk about losing weight, quitting smoking, and generally improving our quality of life. Businesses also must review the changes they want to make to improve their businesses. So among […]
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SERPSherpa is a local Baltimore SEO company located in Harford County Maryland. We are dedicated to providing high quality SEO and Reputation Management Services to small/medium sized businesses. As a small business ourselves, we know and understand the unique factors involved in building a local brand and getting that brand to customers through the use of search engines.

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