Like most advertising, your SEO plan requires continued maintenance to ensure the position you earned is kept. Your competitors are continually growing their presence online, and you should too. Keeping up to date with the latest SEO methods will ensure that once you own your rank, it won't be taken away.
SEO Maintenance Activities
- SEO Site Analysis: Often done at the very beginning of an SEO campaign, it is also crucial to continually monitor your entire SEO strategy, not just your current ranking.
- Ongoing Linkbuilding: As pages appear and disappear from the internet, links to your site come and go. Ensuring that you keep a positive incoming link flow keeps your website moving up the page.
- Competitor Analysis: One of the best ways to beat a competitor is ensuring that you're doing everything they're doing...and more. When competitors find new strategies, an analysis can reveal their methods
- New Content Creation: Search engines love new content. A stale page that is never updated with new information doesn't rank as well as pages that have new content updated regularly. Your website is not just an advertising platform, it is a sales funnel and customer engagement machine. Customers that receive regular interaction with a company become buyers.
Local business owners know that there's no service quite like that from a local company. Do your research when selecting someone to do your SEO. Don't fall for a page where Baltimore is just one of their "regions" only to find out they're not even in Maryland.